...in the context of a highly commodified and surveilled culture where we always seem to be on stage.
everyday life, including politics, becomes a theatre for the individual’s self-creative performance
Alone in front of a computer screen, the social-media user, despite pretensions toward self-creation, is fundamentally spectatorial and passive. This is a posture not of authenticity but narcissism
The word ‘authenticity’ comes from the Greek authentes for ‘master’ or ‘one acting on his own authority’ (aut = self and hentes = making or working on/crafting).